Strategic Brand and Customer / Employee Experience Design (CX/EX)
Every brand tells a story. This story creates a connection or bond between the brand and potential consumers of the brand. What is the story of your brand?
Our approach is to firstly understand your business drivers, closely followed by gaining valuable insight into the different consumers (focussing on their psychographics and their human value fundamentals, in addition to their demographics) in the market.
Once the insights have been gained and mapped across the customer mental model and consumer journey, we translate this understanding into a powerful brand DNA. With your brand story crafted, we identify and plan the right content (messages) for your objectives, and then only allocate the appropriate and relevant marketing channel mix.