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OUR SERVICES
Connected Brand, Marketing and Communications
Excellence through integrated CX

INDUSTRY & COMPETITOR ANALYSIS
- Industry shifts and growth potential
- Direct and Indirect competitors

TARGET AUDIENCE & CUSTOMER INSIGHTS
- Stakeholder map
- Customer Personas
- Customer Journey Mapping

BUILD BRAND DNA
- Brand Purpose
- Brand Essence
- Values
- Tone of Voice
- Brand Story

SET UP FOUNDATION ELEMENTS
- Owned elements
- Earned elements

DEVELOP MARKETING & COMMUNICATION PLANS
- Always On campaigns
- Readily On campaigns
- Budgeting

CX PRACTICE MATURITY ASSESSMENT & ROAD MAP

CX + EX STRATEGY & BRAND DNA ALIGNMENT
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TARGET AUDIENCE & CUSTOMER INSIGHTS
- Stakeholder map
- Customer Personas
- Customer Journey Mapping

EXPERIENCE DESIGN
- Customer & Employee Journey Mapping
- Experience improvement & innovation
- Design thinking

PERFORMANCE & ROI
- Connecting business data with CX data
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ORGANISATION TRANSFORMATION
- Organisational design without silos
- Governance

CUSTOMER-CENTRIC CULTURE
- Employee Engagement
Want to know more?
awareness connecting affinity loyalty
- it's what we do
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